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About Art

Founder and CEO

From Fortune 500 Founder to Champion of Fair, Transparent Healthcare

Art Goetze – Story

Aliere was started by serial entrepreneur Art Goetze, who’s first attempt at fixing healthcare sparked an explosion of freestanding ERs in the US. ‘I believed we were solving a critical problem in healthcare. But, ER wait times cut in half and more saved lives was only treating the symptoms, we missed the true diagnosis on what’s wrong with healthcare’.

The ER gave Art a courtside seat to the most extreme examples of the broken healthcare system, and the years of hyper-inflation fueled by insurance driven medicine. The waste, overhead, and excess was shocking.  He decided to sell the business when the big Wall Street insurance companies began forcing crippling medical bills on families who couldn’t afford to pay. He knew then, that there had to be a better way.

He believed the only solution was to restore the role of the consumer in healthcare.  Art started Aliere and launched a membership-based Direct Primary Care membership organization.  He believed easy access to a personal physician, advanced technolgy and unlimited primary care actually made everyday patients into savvy consumers of health care.  But even than when it came to catastrophic medical needs the DPC plan members still had a problem.

Art continued searching for a clear alternative to bad health insurance. He discovered that Medical Cost Sharing had been quietly working in the Christian community for 30 years. But he needed a catastrophic solution that worked for everyday people whether they went to church, or not.

Sedera Health was an esay choice. The 25 years of negotiating medical claims and leadership in the medical cost sharing community was impressive. ‘But most of all, I chose Sedera medical cost sharing because of the amazing people and a shared dedication to fixing the bad insurance system by providing access to affordable quality healthcare for everyone’. 

The sharing economy has shocked and improved our world in incredible ways. It has transformed old-school industries, like hospitality and taxis for example. Together Aliere and Sedera aim to eliminate bad health Insurance in the next breakthrough of the sharing revolution.



(281) 247-0285




1526 Campbell Rd. #200, Houston, TX 77055